Fashion & Luxury Deep Dive Membership
The Fashion & Luxury Deep Dive Membership gives access to valuable benchmarks on digital performances, online processes and pricing strategies of 30+ Fashion & Luxury Brands.
The subscription includes:
access to 20+ Deep Dive publications annually
invitations to Analyst Meetings and to C-Level Events, placed in Milan and Paris
exclusive pricing for Full Premium Reports
Submit your inquiry to receive additional information on subscription pricing and a free copy of the first publication focusing on the “Online Offer Dive & Pricing Landscape Soft Luxury FW17/18”. Deep Dives publications on specific product categories will follow (e.g. Shoes, Bags, …)
Contactlab unique positioning in the Fashion & Luxury industry
Extensive knowledge of Fashion & Luxury players’ digital strategies and a unique range of digital marketing solutions allow Contactlab to support brands in building effective customer engagement programs based on industry best practices. These results derive from five years of analysis conducted by Contactlab research team in partnership with established thought leaders within the fashion industry, including Exane BNP Paribas, Altagamma and Netcomm.
Why should you subscribe?
digital performance relative to competitors
customer engagement strategies in key Luxury markets
digital opportunities to improve your business
customer engagement best practices
The Fashion & Luxury Deep Dive membership includes:
access to 20+ publications (annually, twice a month) coming from our Full Premium Reports
The Digital Competitive Map
Benchmark of Digital Strategies for 30+ Fashion and Luxury brands including localization topics, cross-channel services, email proficiency and style advisory tests via email, chat, phone and social media.
The Online Offer Dive & Pricing Landscape
Depth and composition of the Online Offer for 20-30 Soft Luxury brands and detailed analysis of Pricing Strategies by brand and product category (e.g. Bags, Shoes, …).
The Online Purchase Experience
Analysis of every single aspect of the purchase experience across the world (Paris, Milan, New York, Shanghai). 140 parameters divided between physical and digital touchpoints.
Other Deep-dive papers on relevant topics
Digital Frontier economics, Luxury Travelers, Cross-Channel Integration, Made-In Disclosure, Luxury Verticals in specific geographies (e.g. India, Korea, Russia, etc.).
In addition, the subscription will give access to:
invitations to analyst meetings where our Fashion & Luxury analysts will present research key findings and answer your questions
invitations to executive dinners hosted by Contactlab, a networking opportunity to meet Fashion & Luxury industry thought leaders in an informal setting
exclusive pricing for Full Premium Reports, including supporting material (excel tables, website screenshots, customer care dialogues, online packaging pictures, …)
A dedicated senior research team with local experts from China, Russia, …
A panel of 30+ Fashion & Luxury players (monobrands, e-tailers, plus ad hoc local dept. stores)
A comprehensive journey throughout every aspect of Digital (websites, ecommerce, email, social media)
A very detailed analysis, more than 100 variables for each main report
Some Brands in our radar screen
Luxury & Premium
Luxury & Premium
JD.com / Toplife
Net-a-Porter / Mr Porter