Fashion & Luxury Deep Dive Membership
by Contactlab

The Fashion & Luxury Deep Dive Membership gives access to valuable benchmarks on digital performances, online processes and pricing strategies of 30+ Fashion & Luxury Brands.

The subscription includes:
access to 20+ Deep Dive publications annually
invitations to Analyst Meetings and to C-Level Events, placed in Milan and Paris
exclusive pricing for Full Premium Reports

Submit your inquiry to receive additional information on subscription pricing and a free copy of the first publication focusing on the “Online Offer Dive & Pricing Landscape Soft Luxury FW17/18”. Deep Dives publications on specific product categories will follow (e.g. Shoes, Bags, …)

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Contactlab unique positioning in the Fashion & Luxury industry

 

Extensive knowledge of Fashion & Luxury players’ digital strategies and a unique range of digital marketing solutions allow Contactlab to support brands in building effective customer engagement programs based on industry best practices. These results derive from five years of analysis conducted by Contactlab research team in partnership with established thought leaders within the fashion industry, including Exane BNP Paribas, Altagamma and Netcomm.

Why should you subscribe?

Benchmark

digital performance relative to competitors

Discover

customer engagement strategies in key Luxury markets

Identify

digital opportunities to improve your business

Apply

customer engagement best practices

The Fashion & Luxury Deep Dive membership includes:

access to 20+ publications (annually, twice a month) coming from our Full Premium Reports

The Digital Competitive Map

Benchmark of Digital Strategies for 30+ Fashion and Luxury brands including localization topics, cross-channel services, email proficiency and style advisory tests via email, chat, phone and social media.

The Online Offer Dive & Pricing Landscape

Depth and composition of the Online Offer for 20-30 Soft Luxury brands and detailed analysis of Pricing Strategies by brand and product category (e.g. Bags, Shoes, …).

The Online Purchase Experience

Analysis of every single aspect of the purchase experience across the world (Paris, Milan, New York, Shanghai). 140 parameters divided between physical and digital touchpoints.

Other Deep-dive papers on relevant topics

Digital Frontier economics, Luxury Travelers, Cross-Channel Integration, Made-In Disclosure, Luxury Verticals in specific geographies (e.g. India, Korea, Russia, etc.).

In addition, the subscription will give access to:

invitations to analyst meetings where our Fashion & Luxury analysts will present research key findings and answer your questions

invitations to executive dinners hosted by Contactlab, a networking opportunity to meet Fashion & Luxury industry thought leaders in an informal setting

exclusive pricing for Full Premium Reports, including supporting material (excel tables, website screenshots, customer care dialogues, online packaging pictures, …)

Contactlab Methodology

Contactlab | Fashion & Luxury Deep Dives Membership

A dedicated senior research team with local experts from China, Russia, …

Contactlab | Fashion & Luxury Deep Dives Membership

A panel of 30+ Fashion & Luxury players (monobrands, e-tailers, plus ad hoc local dept. stores)

Contactlab | Fashion & Luxury Deep Dives Membership

A comprehensive journey throughout every aspect of Digital (websites, ecommerce, email, social media)

Contactlab | Fashion & Luxury Deep Dives Membership

A very detailed analysis, more than 100 variables for each main report

Some Brands in our radar screen

Luxury & Premium

Armani
Balenciaga
Bottega Veneta
Brunello Cucinelli
Bulgari
Burberry
Cartier
Céline
Chanel
Chloé
Coach
Dior
Dolce&Gabbana
Fendi
Ferragamo
Givenchy
Gucci
Hermès

Luxury & Premium

Hugo Boss
Loro Piana
Louis Vuitton
Michael Kors
Miu Miu
Moncler
Prada
Ralph Lauren
Ray-Ban
Saint Laurent
Tiffany
Tod’s
Tory Burch
Valentino
Zegna

Contemporary Fashion

Coccinelle
Elisabetta Franchi
Falconeri
Furla
Geox
H&M
Liu Jo
Luisa Spagnoli
Motivi
Patrizia Pepe
Peuterey
Pinko
Rinascimento
Sandro
Trussardi
Twinset
Woolrich
Zara

E-tailers

Farfetch
JD.com / Toplife
Net-a-Porter / Mr Porter
Tmall
24 Sevrès

© 2018 ContactLab S.p.A. – P.IVA e C.F. 09480090159 - All rights reserved
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