The Digital Frontier: Ready? Steady! Go is now online

19/09/2014

It’s called The Digital Frontier: Ready? Steady! Go! and it’s the new edition of the report dedicated to digital’s role in the luxury goods segment.

This paper has been developed to offer the luxury goods market an in-depth analysis of the current state of using digital as a communications and sales tool. This report consolidates the exchange between the analysts from the leading company in Equity research and the ContactLab team.

The Digital Frontier: Ready? Steady! Go!, an abstract of which can be downloaded for free, develops an in-depth report of the customer experience offered by each of the brands analyzed, as well as the cross-channel integration across all the touchpoints, whether digital or not, used by the various brands. The report highlights digital’s contribution in increasing sales and in creating new opportunities for the luxury market.

Contactlab has enhanced the new survey by creating the Digital Competitive Map, which uses 66 different quantitative parameters to measure the engagement capabilities of various luxury players with their audiences and then compares these brands. The map indicates the quality of the navigation experience and the level of e-commerce service of each individual brand during the whole purchase process. This will help us to understand to what extent the brands can offer consumers a digital experience.

You can download the abstract for free featuring a preview of the findings from the report.
To request more information on the report, please contact digital frontier at contactlab.com

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