Our new customer Engagement Marketing SaaS Platform available

It's made up of a suite of 3 products which fulfil the key requirements of data-capture, data-intelligence and data-activation.

26/09/2016

Today we publicly released our new Engagement Marketing platform, designed to offer a customised integration to gain insights into the context of each customer and deepen customer engagement.

The platform is made up of a suite of 3 products which fulfil the key requirements of data-capture, data-intelligence and data-activation: Contacthub, Contactplan, and Contactsend.

The Data Science on Cloud infrastructure forms the basis of the platform, which has been designed and constructed drawing on our years of experience in data analysis.

Massimo Fubini, our CEO, comments: “The data we’ve collected over years of research has helped us identify personalisation as a powerful business tool. I am proud to announce that as of today Contactlab has transformed itself from a leader in sending solutions to a leader in “customer relationship” and “customer engagement” solutions.

Analytics tools, data visualisation and proprietary analysis methodologies for the identification of the most important segments provide each product with advanced analysis features, metrics and specific models for different market sectors to allow brands to create a customer engagement programme that builds one-to-one relationships with customers by making effective use of the information database available.

The first client to adopt Contactlab’s new philosophy is the lastminute.com group, which chose the company as a partner to develop its digital communication strategy on a global scale.

Contactsend and Contactplan are already available on the market, while Contacthub is currently in the early adoption phase with several clients and will be released before the end of 2016. Ask to know more!

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