Arduino has chosen Contactlab to assure the best user experience on its 20 websites and two international e-commerce

Context

Arduino, one of the most important providers of open-source software and hardware made specifically for DIY technology enthusiasts, has chosen Contactlab Marketing Cloud suite as its centralised userbase management tool. By merging the numerous historical databases and front-end interfaces which have sprung up over the years, Arduino has finally launched 20 websites and two international e-commerce sites, all while getting better results from its direct digital marketing efforts and improving the overall user experience.

Objectives

Merge and standardise the database to consolidate previously-disjointed operations
Use a platform which can be integrated with Arduino and third-party systems in full autonomy
Simplify user navigation, offering a single login for all microsites and improving the UX
Constantly enhance the deliverability of messages to users and be able to monitor the results
Improve brand identity through extra attention to creative details of each email batch
Measure and analyse the results of email marketing campaigns

Project

Arduino.cc, one of the 3,000 most-clicked sites in the world with more than 120 million unique visitors per year, has chosen Contactlab to ensure an optimised user experience on its websites as consumers browse, purchase and enjoy its products. Through the Contactlab Marketing Cloud, and thanks to Contacthub in particular, Arduino’s site registration process has been simplified and navigation made smoother and more intuitive. In terms of the back end, merged databases and centralised control over operations mean all user events can be monitored over time.

In the process, Arduino automated conversations with customers, integrating the multichannel communication platform with the e-commerce side. And thanks to the migration of its DB to our system, the company even improved the deliverability of messages which often got caught in spam filters under the previous provider. Not only that, but the hardware and software provider finally has a way to measure the effectiveness of its email marketing campaigns, which have been made even more enjoyable thanks to an image overhaul handled by Arduino itself.

Arduino worked closely with Contactlab to enrich Contacthub, a powerful tool which captures and integrates data about users and their behaviour. This information can then be exported to company-wide systems to identify clients and send them highly-targeted marketing campaigns.
Arduino configured entirely autonomously the Engagement Marketing Suite and integrated it with the site and third-party systems. In doing so, the company has managed to quickly launch its e-commerce domain, accompanying it with emotionally impactful email campaigns.

Industry

Information technology, e-commerce

Project date

May 2017

What they say about us

“We chose Contactlab because they offer scalable technology which can be integrated autonomously, with an open-source philosophy which also ensures the best security for our systems and privacy for personal data. As a partner, Contactlab helped us resolve a few of our platform’s structural problems. Now, finally, we can manage the enormous flow of events produced by our 120 million unique users per year in a centralised way, sending personalised communications and offering an easy, smooth purchase experience.”