CAMPAIGN PLANNING

Create and manage advanced segments in your customer base to plan multi-channel campaigns for identified targets.

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Benefits

EXTENDED SEGMENTATION

based on personal details, behavioural data and pre-defined KPIs

FAST

to select millions of contacts and events in near real-time

USER FRIENDLY

with an easy-to-use interface for all company functions

CAN BE EASILY INTEGRATED

with external systems via Plugins and APIs

SYNERGETIC

with the other products of the Engagement Marketing platform

MULTI-BRAND

and multi-branch to manage up to the most complex organization

The challenge

Interaction with the brand must be personal and relevant to the context of the user. The challenge is to implement strategies and tools which allow the most significant clusters for the business to be identified based on the marketing and business goals and the content available, while monitoring the changes in customers’ behaviours over time.

The solution

Contactplan is the solution designed to facilitate the creation of advanced segments on the basis of behaviours and to independently plan marketing campaigns making relationships with customers more effective and relevant.

Product features

Advanced segmentation

Create segments based on personal details and behaviour of customers with regard to previous campaigns (send, open, click), and on-line and off-line purchases.

Target audience on-the-fly

Freely build the target audience from the user interface using all data available and a set of ready-to-use rules to immediately create complex segments.

Plan integrated campaigns

Plan how to use the target audience directly from the user interface: set the day, time and targets, and insert the content of the message. Or you can export the list of contacts selected thanks to the plug-ins and REST APIs available for integration with external platforms.

DND Policy

Set the rules for the Do Not Disturb policies and control the “pressure” levels on each individual contact.

Closed loop

Using the Analytics and Scoring features of the Engagement Marketing platform, you can identify specific KPIs for each user and use this information for new segmentations.

Resources & Downloads

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