DIGITAL ADVISORY

Our aim is to help you to increase your business, both on-line and off-line, through the use of actionable insights based on data. Our team of experts will support you build your customer engagement strategy, make the very best of your customer's digital contactability, and consolidate your digital proficiency.

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A PRIVILEGED OBSERVATORY

We have a privileged observatory that analyses brands’ digital strategies and their position with respect to the sector benchmark and ongoing research program on consumers' behaviours and on ecommerce and retail synergies.
The know-how built with the European+ Digital Behaviour Study and Luxury Goods reports focus on Fashion & Luxury in partnership with Exane BNP Paribas allows us to offer the service that best suits your needs.

How we can help your team

Strategic advisory on building an effective contact plan

We support you to map your customer journey and identify occasions for interacting with users and to build an effective contact strategy in terms of timing aligned with the product lifecycle.
We help to define the personalisation dynamics of your content proposition optimising effort and improving performance by identifying the most suitable and flexible solution that match you requirements and marketing goals.

 

Mentoring and training on the topic of digital marketing

If you want to learn more about digital direct marketing, from building a one-to-one and multi-channel strategy, to identifying relevant KPI and interpreting performance, together with experts who are constantly monitoring the market and new trends, we can organise bespoke training sessions for teams and collaborators with diverse backgrounds.

Competitive benchmarking to improve your digital marketing strategy

We can analyse your customer engagement proficiency to identify the strengths and weaknesses of your brand and explore the market opportunities, taking into consideration your competitors.

We can provide some insights about your results or analyze a panel with your preferred brands, applying our methodology developed in collaboration with Exane BNP Paribas.

Digital assessment & performance review

We start by discussing the KPI and targets of your strategy and we carry out a preliminary analysis of the assets in the field and the composition of your customer base.

Together we then plan a precise and recurring analysis of the evolution of your database, your customer engagement tactics and the results, in terms of conversion and business. Once this is done, we’ll provide advice, best practices and ideas to apply to optimise your strategy in the short, medium and long term.

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