DATA SCIENCE

For brands who want to make sense of any data and provide actionable insights to drive deeper customer engagement. We support brands to embrace a data-driven approach through a unique blend of multidisciplinary experts and cutting-edge scalable technology.

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DATA-DRIVEN BUSINESS

Everything we do contributes towards boosting sales: you therefore need to be equipped with an analytics tool that can attribute real results to each and every action. In this view, we have created solutions that contextualise and use data to help you set out a customer engagement program in line with your business needs.

Benefits

DRIVE ACTIONS THROUGH ANALYTICS

Improve your campaign performances by turning information into actions.

ACCELERATE TIME TO MARKET

A wide range of industry best practices at your disposal

REDUCE TCO

A team of data scientists supported by a scalable infrastructure.

CUSTOMIZED SOLUTIONS

Customized solutions completely aligned to business goals

Find out more about our solutions

Data science cloud platform

A scalable platform that ingests, enriches, analyses and activates your most valuable resource: data. Our data cloud can connect to your infrastructure to import/export data.

Ingest = collecting data from different sources: digital messages, web analytics, transactions, social networks, weather forecasts, currencies.
Enrich = detecting links between naturally disconnected datasets, identifying the most important clusters, suggesting predictive analyses.
Analyse = investigating data and presenting them in clear and immediate figures, divided by industry.
Activate = transforming data into actions to plan ad-hoc campaigns and improve performance.

Proprietary indexes

A unique analysis methodology, based on proprietary indexes, that lets you identify the most important behavioural clusters and send the right message to the right segment.

Quality Relationship Index = a unique indicator that measures over time the quality of the on-line and off-line relationship with the customer

Engagement Index = summarises KPIs relating to customers’ behaviour by identifying dynamic segments in the database based on behaviour, transactions and socio-demographic parameters

Engagement analytics

The solution that contextualises and uses data to help you set out a customer engagement program in line with your needs. Our analytics solution:

Analyses your customers’ engagement level compared with your digital marketing operations, and measures the impact of campaigns on online and offline sales
Defines the most important micro-segments based on the data collected, and monitors changes over time

Customer lifetime experience

The solution that collects, analyses and appropriately responds to consumers’ behaviour, by understanding the emotions they are experiencing throughout the customer journey, independent of their physical location or the channel they’re using. Our solution lets you:

Get your hands on “your customers” feedback at the various times they interact with the brand, by monitoring all communication channels
Measure the Quality Relationship Index on your user base and monitor changes over time
Have at your fingertips information about the satisfaction of your customer base, to support you in your business decisions

Data science advisory

We offer various consultancy services to help you make the most out of sophisticated data analysis operations. Our team of data scientists, researchers and analysts are on hand to help you adopt a data-driven approach.

Related resources

INNOVATION PROJECTS
Positively affect people's lives through donors

UNHCR Italia posed the challenge to analyze and understand a vast amount of data in order to define the next steps of the contact plan to increase donors’ engagement, involvement and donations.

NEWS
RAWGraphs makes data easy to understand

Contactlab proudly sponsors RAWGraphs, a top data visualization web app built by Politecnico's research lab DensityDesign and design studio Calibro.

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