Luxury Goods Series
Luxury in South Korea
New research Luxury in South Korea by Contactlab and Exane BNP Paribas explores global luxury markets beyond China. We carry out both physical and digital analysis to assess where these markets stand and the opportunities they can provide to luxury brands looking for the “next big wave”.
Some key points from this new research on Luxury in South Korea:
- The country is a dynamic economy with a front foot luxury goods market
- South Korea luxury consumption is insular, with unique distribution traits
- Digital Luxury is one step behind physical luxury development
See also Luxury in India for a complete overview on emerging markets.