Luxury Goods Series
Digital Frontier 2016 – Digital Luxury is turning Mainstream
We continue our partnership with Exane BNP Paribas and work to ascertain quantitative hard facts on the magnitude of the digital opportunity for luxury brands, penetration by geography and product category, e-commerce and retail synergies.
Key facts from the 2016 Digital Frontier research
- The development of digital luxury is matching our DF2020 forecasts
- Brands on fast-forward to a ‘direct consumer dialogue’ position
- All brands have made digital development a CEO priority